This is a past event. Registration is closed. View other Danish Chamber of Commerce Hong Kong events.
The global COVID-19 pandemic has reset the retail gameboard. Since the turn of the year, consumer expectations have transformed radically. There simply are no more "normal" shopping decisions.
How are the retailers emerging stronger? One influential American retailer, who has for years been focusing on e-commerce in China is Fossil Group and has entered the new 'Era for customer experience.'
Learn from Annemiek Ballesty, Senior Vice President Commercial, Fossil Group Asia, how Fossil Group developed its e-commerce business in China.
The 'New Retail in China' webinar will deep dive in on how Fossil Group started to focus on e-commerce Marketing and explore what is so unique and challenging about entering the Chinese retail market and its ecosystem for a foreign brand.
Fossil Group, the American fashion designer and manufacturer, was founded in 1984. Fossil Group Inc. designs, develops, markets, and distributes consumer fashion accessories. The Company's products include an extensive line of men and women fashion watches and jewelry sold under proprietary and licensed brands, handbags, small leather goods, belts, sunglasses, and apparel.
The session is 45 min.
Member 50 HKD and Non-member 100 HKD
